SellX: The Future of Work is Here
I've had the incredible opportunity to provide valuable insights and creative solutions for international hotel chains like Holiday Inn, Crowne Plaza, Intercontinental Hotels & Resorts and more.
A key aspect of my role has been the creation and utilization of all the hotel brand standards, ensuring that design creations align seamlessly and uphold the hotel’s identity. From digital and print media to captivating social media reels and motion graphics, my diverse skill set allows me to craft compelling visual experiences to actively support marketing initiatives, including high-profile events such as hotel openings and promotional campaigns.
Creative Concept, Brand Identity, Design Execution, Motion Graphics
InterContinental Hotels Group: 18 Hotel Brands. 6,000+ Destinations
Apple: Imagination, Design and Innovation
With the mission to change the way people think about sales, and the future of work, SellX has evolved into a modern brand experience for its platform users.
I led the creative department in the experience team at SellX to create a premium but approachable marketing effect for this sales saas product.
Creative Concept, Brand Identity, Art Direction, Design Execution, Motion Graphics
CoinMarketCap: Cryptocurrency Tracking and Data
Collaborating with Apple Marcom teams and Hogarth Worldwide, I worked on exciting product launches that spanned multiple markets, specifically catering to the Turkish and Southeast Asian markets (Singapore, Malaysia, Philippines, Vietnam, and Thailand).
Additionally, I consistently delivered visually captivating designs that resonated with the target audience and upheld Apple's cohesive visual identity for Apple Fitness+ online promotional ads as well as packaging for their global technology products.
Brand Identity, Design Execution, Localization, Art Production
The Home Depot: Style All Your Own
Well known in the cryptocurrency space, CoinMarketCap (acquired by Binance) is known as a source of high quality information about cryptocurrency market cap rankings, charts, and more.
As their primary graphic designer, I touched every aspect of their design needs from spanning social media strategies, quarterly reports, email campaigns, NFTs, promotional swag, and digital assets for the web and App Store. I'm proud to have implemented impactful marketing and design tactics that resulted in over 10,000 social media followers, significantly boosting brand awareness.
Brand Identity, Design Execution, Creative Concept, Localization
Home Decorators Collection, from the Home Depot, is one of the nation's largest direct sellers of home decor. With their variety of curated collections and decorating styles, it was essential for the packaging to compliment this diversity and exude a sense of sophistication.
Throughout my tenure, I successfully managed and designed over 100 projects across multiple product categories, catering to the unique demands of the US, Canadian, and Mexican markets.
Brand Identity, Art Direction, Packaging Design Execution, Art Production, Localization