This is a completed package design for Goza Tequila. They approached me about a vibrant universal box for use on their three different tequila types. I used their current branding and imitated the art style of the artist who designed their bottle so as to give a fun, high-end look that would stand out on shelves.
The two top designs created based on their brand colors and bottle patterns. One option used black to emphasize the gradient based on the trio of colors they use to color code the 3 types of tequila they have. The other box design used the gradient as the base to draw the eye to the colorful box in the shelf. Goza ultimately ended up choosing the more colorful option but I felt it best to showcase the both designs to show the range of options provided for the client.